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Experts To Discuss Influencers at MakeUp in LosAngeles

Leila Rochet-Podvin, founder of Cosmetics Inspiration & Creation, will monitor the roundtable.

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By: Marie Redding

Senior Editor


Influencer marketing has become a key strategic area for brands, as well as a social media. On February 7 at 2:45 pm, experts will share their vision and discuss the future of influencers, and the impact they can have on a beauty brand’s growth.

The speakers are Eric Briones, author, professor and co-founder of the Paris School of Luxury (@Darplanneur); Conor Begley, co-founder, Tribe Dynamics, an industry leader in measuring social influencer engagement; and Rob McLoughlin, vice president of consumer research at PopSugar. 

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